CHINA ECOMMERCE IS A TOUGH GAME

AND WE KNOW THAT

WITH KUNG FU DATA, IT’S MUCH EASIER.

CHINA ECOMMERCE

IS A TOUGH GAME

AND WE KNOW THAT

WITH KUNG FU DATA,

IT’S MUCH EASIER

What We Do

Our only goal is to help brands succeed in China regardless of what stage they are at: Whether it’s ecommerce advisory or activating and optimizing a Tmall store, we leverage data and relationships to create that success.

Ecommerce Advisory

Understanding the Chinese ecommerce market doesn’t have to be so complicated with countless vendors ending with information overload. Are you a brand considering selling in China? See more about what it takes to do a successful market entry.

Store Operations

Tmall stores need an intricate process of optimization that grows the store’s visitors, average purchase amount and conversion rate. Learn more about how we’ve helped numerous brands grow their sales.

China Ecommerce Advisory

Data is about discovering what you don’t know. Our professional “dot connectors” often see things you can’t and are likely to unlock specific opportunities to perform

China Ecommerce Advisory

Data is about discovering what you don’t know. Our professional “dot connectors” often see things you can’t and are likely to unlock specific opportunities to perform

We are Strategic Advisors and Data Translators

for Your First Step into the China Market

INDUSTRY TRENDS

MAJOR PLAYERS

TOP PRODUCTS

SALES ANALYSIS

CATEGORY ANALYSIS

CONSUMER PROFILE

PRICE ANALYSIS

SEARCH TRENDS

SUCCESS PLAYBOOK

INDUSTRY TRENDS

MAJOR PLAYERS

TOP PRODUCTS

SALES ANALYSIS

CATEGORY ANALYSIS

CONSUMER PROFILE

PRICE ANALYSIS

SEARCH TRENDS

SUCCESS PLAYBOOK

We Map Out the Playing Field

KUNG FU DATA WILL PROVIDE…

INDUSTRY SALES

How big is the markets?

– Total sales & volume (12 months)

MAJOR PLAYERS

Who are the top sellers?

– Top sellers list, sales, key products

TOP PRODUCTS

What are their best selling products?

– Sales trend, pricing

SEARCH TRENDS

How frequent are they being searched?

– Brand search trend & frequency

SAMPLE DELIVERABLES

We Map Out the Playing Field

KUNG FU DATA WILL PROVIDE…

INDUSTRY SALES

How much did my brand sell for the past 12 months?

– Total sales & transaction volume
– Popular price range

MAJOR PLAYERS

Who are the top sellers?

– Top sellers list, sales, key products

TOP PRODUCTS

What are their best selling products?

– Sales trend, pricing

SEARCH TRENDS

How frequent are they being searched?

– Brand search trend & frequency

SAMPLE DELIVERABLES

Analyze Where You Stand with Your Brand

KUNG FU DATA WILL PROVIDE…

SALES & TRANSACTION

How much did my brand sell for the past 12 months?

– Total sales & transaction volume
– Popular price range

TOP PRODUCTS

What are the brand’s best selling products?

– Top products list
– Sales trend, pricing, sellers

CONSUMER PROFILE

Who’s buying my brand?

– Consumer profile, popular price range
– Brand search trend tct.

SAMPLE DELIVERABLES

Analyze Where You Stand with Your Brand

KUNG FU DATA WILL PROVIDE…

SALES & TRANSACTION

How much did my brand sell for the past 12 months?

– Total sales & transaction volume
– Popular price range

TOP PRODUCTS

What are the brand’s best selling products?

– Top products list
– Sales trend, pricing, sellers

CONSUMER PROFILE

Who’s buying my brand?

– Consumer profile, popular price range
– Brand search trend tct.

SAMPLE DELIVERABLES

Monitor Your Competitors

KUNG FU DATA WILL PROVIDE…

SALES ANALYSIS

How much are they selling?

– Unit sales & SKU volume analysis
– Revenue analysis (30 day category, products, units, sales)

CATEGORY

In which category are they selling?

– Categories & sub categories

TOP PRODUCTS

What are their best selling products?

– Sales trend, pricing

SEARCH TRENDS

How frequent are they being searched?

– Brand search trend & frequency

SUCCESS PLAYBOOK

How did they drive brand growth?

– Success case studies

SAMPLE DELIVERABLES

Monitor Your Competitors

KUNG FU DATA WILL PROVIDE…

SALES ANALYSIS

How much are they selling?

– Unit sales & SKU volume analysis
– Revenue analysis (30 day category, products, units, sales)

CATEGORY

In which category are they selling?

– Categories & sub categories

TOP PRODUCTS

What are their best selling products?

– Sales trend, pricing

SEARCH TRENDS

How frequent are they being searched?

– Brand search trend & frequency

SUCCESS PLAYBOOK

How did they drive brand growth?

– Success case studies

SAMPLE DELIVERABLES

Tmall and JD Store Operations

“As a leading data analytics and optimization partner for TMall and JD, we use our cutting-edge data intelligence tools to offer our clients complete transparency and accountability with full time dedicated resources.”

Tmall and JD Store Operations

“As a leading data analytics and optimization partner for TMall and JD, we use our cutting-edge data intelligence tools to offer our clients complete transparency and accountability with full time dedicated resources.”

We Help Non-Chinese Brands

Set Up & Operate Online Flagship Stores From Scratch

We Activate and Optimize Your Brand

On TMall and JD Using Proprietary Methods

We Make Sure Your Brand is Controlled Properly

Healthy flagship stores normally show 20-25% share of brand on Tmall.

WITH KUNG FU DATA, THIS IS THE RESULT YOU’LL GET…

40%

of flagship share of brand

58%

of flagship share of brand

60%

of flagship share of brand

65%

of flagship share of brand (Expected)

75%

of flagship share of brand (Expected)

Stores operated by Kung Fu show 40%+ flagship share of brand on average

Our Key Activities Include…

BUSINESS PLANNING

  • Annual, quarterly, monthly strategic & tactical planning with platforms
  • Overall sales estimation and detailed breakdown
  • Optimization insights into planning (SEO, SEM, relevant tools/data)
  • Product selection and inventory planning

STORE OPERATIONS

  • Daily management & catalog
  • Merchandise review
  • Event planning and execution
  • Customer service, product delivery & returns management
  • CRM integration
  • Reseller recruitment and managment
  • Logistics, warehousing and ERP integration

MEDIA OPTIMIZATION

  • Daily testing and data analysis
  • Identify opportunities for optimization (name/keywords, design/images,pricing/offers/bundles etc.)
  • Make optimization plan, execute, test results
  • CPC & CPM planning, budgeting, proposal and buying

DESIGN OPTIMIZATION

  • Product positioning & creative concept development
  • Promotion and offer development
  • A/B testing
  • CPC & CPM images modification (CTR optimization)
  • Product page modifications (Conversion optimizaion)

RESULTS DELIVERY AND ANALYSIS

  • Report creation: SEO/SEM, weekly, monthly, event reports
  • Data tracking, raw data extraction and data analysis

Business Planning

  • Annual, quarterly, monthly strategic & tactical planning with platforms
  • Overall sales estimation and detailed breakdown
  • Optimization insights into planning (SEO, SEM, relevant tools/data)
  • Product selection and inventory planning

Store Operations

  • Daily management & catalog
  • Merchandise review
  • Event Planning and execution
  • Customer service, product delivery & returns management
  • CRM integration
  • Reseller recruitment and managment
  • Logistics, warehousing and ERP integration

Media Optimization

  • Daily testing and data analysis
  • Identify opportunities for optimization (name/keywords, design/images,pricing/offers/bundles etc.)
  • Make optimization plan, execute, test results
  • CPC & CPM planning, budgeting, proposal and buying

Design Optimization

  • Product positioning & creative concept development
  • Promotion and offer development
  • A/B testing
  • CPC & CPM image modification (CTR optimization)
  • Product page modifications (Conversion optimizaion) 

Results Delivery & Analysis

  • Report creation: SEO/SEM, weekly, monthly, event reports
  • Data tracking, raw data extraction and data analysis 

In 2014, We launched Kung Fu Data & Ecommerce Group to help brands play the China game…  AND WIN

In 2014, We launched Kung Fu Data & Ecommerce Group to help brands play the China game…  AND WIN

Checklist:

R

You are a non-Chinese brand.

R

You are interested in China Ecommerce (because it’s huge!)

R

You don’t have a Chinese entity or local team to help you out.

YOU’RE IN THE RIGHT PLACE.

Kung Fu Data can help you reach out to 1 billion online shoppers in China, even without having a single Chinese entity. We are on-shore Ecommerce operation experts with over 150 channel partners. From market entry consulting to running your online domestic flagship store in China, our dedicated global team will be your partner throughout the journey, uncovering huge growth opportunities using our proprietary data and optimization technology.

We are a Team of China Experts in

ACTIVATION

OPTIMIZATION

BRAND CONTROL

ACTIVATION

OPTIMIZATION

BRAND CONTROL

80+

BRAND
ECOMMERCE ENGAGEMENTS

300M+

REVENUE
GENERATED FOR CLIENTS

20+

YRS EXPERIENCE IN ECOMMERCE & CHINA LOGISTICS

40+

EXPERIENCED
CHINA
PROFESSIONALS

80+

BRAND
ECOMMERCE ENGAGEMENTS

300M+

REVENUE
GENERATED FOR CLIENTS

20+

YRS EXPERIENCE IN ECOMMERCE & CHINA LOGISTICS

40+

EXPERIENCED
CHINA
PROFESSIONALS

In 5 Strategic Locations

11th Floor @ Xinhua Science & Tech,
Beijing

3rd Floor @ WeWork Labs,
Shanghai

20th Floor @ WeWork Labs in Tower 535,
Hong Kong

San Francisco, California

Via Ripetta, Rome

11th Floor @ Xinhua Science & Tech,
Beijing

3rd Floor @ WeWork Labs,
Shanghai

20th Floor @ WeWork Labs in Tower 535,
Hong Kong

San Francisco, California

Via Ripetta, Rome

Seamless from Market Entry to Store Operation

1 PREPARE

Market Entry & Advisory

  • Market Analysis
  • Brand Analysis
  • Competitor Analysis
  • Go to Market Strategy
    • Tmall
    • JD
    • WeChat
    • Daigou
    • Others…
  • Platform
  • Selection/Approval
  • RFP Process
  • Brand Planning

2 LAUNCH

Store Activation & Optimization

  • Site Setup
  • Merchandising
  • Logistics Setup
  • ERP Integration
  • Testing
  • Customer Support
  • Logistics/Management
  • Returns

3 OPTIMIZE

Market Entry & Advisory

  • Daily Operations
  • SEO/SEM
  • A/B Testing
  • Media Optimization
  • Merchandising Optimization

Market Entry & Advisory

1 PREPARE

  • Market Analysis
  • Brand Analysis
  • Competitor Analysis
  • Go to Market Strategy
    • Tmall
    • JD
    • WeChat
    • Daigou
    • Others…
  • Platform
  • Selection/Approval
  • RFP Process
  • Brand Planning

Store Activation & Optimization

2 LAUNCH

  • Site Setup
  • Merchandising
  • Logistics Setup
  • ERP Integration
  • Testing
  • Customer Support
  • Logistics/Management
  • Returns

3 OPTIMIZE

  • Daily Operations
  • SEO/SEM
  • A/B Testing
  • Media Optimization
  • Merchandising Optimization

Satisfied Clients Worldwide

Advisory Clients

TP Service Clients

Advisory Clients

TP Service Clients

Our Data-driven Methods are Highly Effective

"We trust Kung Fu Commerce to deliver Strong brand and positioning in China Ecommerce and that is exactly what they do."

Jessie jiang
General Manager

"In China what is really difficult is to find an operator you can TRUST AND strong analytical capabilities you can rely on. Kung Fu has the capabilities tools and teams to ensure the truth and transparency "

Anne Dumesges
Director, Marketing And Ecommerce

“Kung Fu Commerce helped Beats better understand Tmall analytics and supported an optimization push that paid
real dividends.

Ben Walters
Marketing Director 

The impact of Kung Fu Commerce on Bayer is huge: They are able to fulfill the operational requirements raised by Bayer, show expertise and added value in all aspects of Ecommerce operations, which are things we lack internally.”

Zoe Peng
Ecommerce Manager

“We trust Kung Fu Commerce to deliver Strong brand and positioning in China Ecommerce and that is exactly what they do.”

Jessie jiang
General Manager

“In China what is really difficult is to find an operator you can TRUST AND strong analytical capabilities you can rely on. Kung Fu has the capabilities tools and teams to ensure the truth and transparency

Anne Dumesges
Director, Marketing And Ecommerce

“Kung Fu Commerce helped Beats better understand Tmall analytics and supported an optimization push that paid
real dividends.

Ben Walters
Marketing Director 

The impact of Kung Fu Commerce on Bayer is huge: They are able to fulfill the operational requirements raised by Bayer, show expertise and added value in all aspects of Ecommerce operations, which are things we lack internally.”

Zoe Peng
Ecommerce Manager

Meet the Kung Fu Crew

Josh Gardner
CEO

Leo Wang
COO

Steven Fang
CFO

Robin kerawala
Client Advocacy

James Eron
Data & Advisory

Skyler Yeon
Account Manager

Ali Kim
Head of Technology

Kilee Adams
Client Coordinator

Kevin Yang
Account Manager

Miki Liu
BI Developer

Evita Jurkone
EU Manager

Cindy Liu
Store Ops Manager

Michelle Chen
Customer Service Manager

Yvonne Xu
Account Manager

Meet the Kung Fu Crew

Josh Gardner
CEO

Leo Wang
COO

Steven Fang
CFO

Robin Kerawala
Client Advocacy

James Eron
Data & Advisory

Skyler Yeon
Account Manager

Ali Kim
Head of Technology

Kilee Adams
Client Coordinator

Kevin Yang
Account Manager

Miki Liu
BI Developer

Evita Jurkone
EU Manager

Cindy Liu
Store Ops Manager

Michelle Chen
Customer Service Manager

Yvonne Xu
Account Manager

Are you a…

Proactive? Solution Seeker? Trend Identifier?

We’re always looking for AMAZING PEOPLE to add to our expanding teams.

In order to get the brightest and most talented rising stars, we also run an on-going recruitment program with top universities in Beijing, Shanghai and overseas.

If you like the sound of us and want to find out if we are right for each other, get in touch!

Ready to Explore China?

Get in touch with us for a private and confidential consultation.

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Ready to Explore China?

Get in touch with us for a private and confidential consultation.

[]
1 Step 1
Which service are you interested in?

To save time, tell us a little about your company/brand before our advisor gets in touch with you:

Name
create
Company
airplay
Messagemore details
0 /
Fileupload
cloud_uploadUpload Attachments
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