As the saying goes, data doesn’t lie. And with the rise of immersive technology and return to normal life post reopening, consumer behaviour in China has changed significantly over the last 6 months.

But this isn’t all bad news. A brave new China has emerged, and is giving first movers an edge (while the fundamentals for success remain timeless).

Join us to learn how the world’s largest online platforms can help your brand and gain insights into why Chinese consumers lose interest in brands. You’ll also discover how Alibaba’s innovative technology has disrupted the industry and how ChatGPT is the key to unlocking its potential.

We’ll also uncover some surprising insights about Chinese consumers and what they really expect from global brands, including the unspoken rules for avoiding PR gaffes when attempting to incorporate Chinese cultural elements in product marketing.