In 2023, China stands as a dynamic epicentre of luxury consumption, and digitisation is proving to be the ultimate catalyst for luxury brands aiming to capture this burgeoning market. The aftermath of the pandemic has...
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Revolutionizing Luxury Branding: Maximising Digitisation in China’s Growing Market
In recent years, with the rise of the metaverse, the development of speech synthesis and engine technology has led to increasingly sophisticated and versatile creation and activation of…
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Virtual KOLs: Why Brands Are Keeping The Human Element
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How To Sell Your Brand in China: Steps To Become a Winner